Info Electro BlueWay Article

In the fall 2011 issue of Info Electro, Jennifer Salo Manager of Communications and Social Media with Sonepar Canada talks about “Fostering Green Behaviour Through BlueWay”. As an eco-minded electrical distributor, how do we influence people to think green on a daily basis in the workplace and at home? How do we inspire people and companies to make sustainable choices? Well, we have to engage them through regular dialogue. We need to reach out to people to inform them that we want to have eco-based discussions because we cannot be having them on our own. To make an impact on people, get buy-in and put words into action, it is important to foster green behaviour among a listening audience. To see action taken through discourse, the discourse itself has to be done through a wholesome exchange of words and sharing of expertise, thoughts and ideas.

Where can these conversations take place?