Sonepar is pleased to announce that Gescan, a Sonepar company, has won the Legrand’s Marketeer of the Year award for North America. Gescan was found to be the best in Marketing Excellence competing against all distributors in Canada and the US.
Legrand runs an annual marketing competition that celebrates its collaboration with its distributor partners. The award recognizes the marketing achievements of top distributors in key categories including digital marketing, sales growth and marketing excellence.
Gescan’s marketing campaign began with an extensive marketing strategy which consisted of a key message document and creative brief development.
Understanding the return-to-work office trend taking place at that time, the omni-channel campaign allowed Gescan to reach customers however they were comfortable – in branches, through a webinar, a mobile app, email, social media, and other digital channels.
“The campaign strategically launched in January 2021 to take advantage of the return-to- work trend taking place and included a unique blend of rich media content and an omni-channel presence which appealed to the electrical contractor. This allowed Gescan and Legrand to increase awareness of Legrand’s line of USB charging devices in an engaging way. It also included timely and relevant content around improving work spaces.- whether in the home or at office through a modular approach to work spaces. ,” said Gescan Content Marketing Lead, Alyssa Korte.
“We are honoured to accept this award and look forward to our continued partnership with Legrand.”
A leader in the distribution of electrical supplies and equipment, Gescan has a unique blend of people, products and partners to fulfill industry professionals’ electrical product and service needs. With over 65 years of experience and 26 branches across British Columbia, Alberta, Saskatchewan, Manitoba and Ontario, they offer an improved customer experience in-store and online through our comprehensive e-commerce site and App.
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